Real systems, built and running.
Not concepts. Governed AI systems I designed and built end-to-end — each installed into a specific revenue bottleneck, with the row-level proof that it works. Clients anonymized under NDA.
Customer feedback was reviewed in a weekly batch. By the time a detractor got a reply, they'd already churned — or posted the review publicly. Four agents spent the week sorting responses instead of saving customers.
An always-on workflow that treats every score as an event, not a report. The instant a score lands it's classified by sentiment and answered — detractors get an instant apology plus an internal alert, promoters a thank-you — with a human pulled in only where judgment matters. A live dashboard keeps leadership accountable without touching the automation.
Meta ads fed a WhatsApp funnel that leaked money in three places: leads went cold waiting for a reply; a hard trek and an easy sunrise sold from one funnel produced wrong-fit (and unsafe) bookings; and agents spent their time on tyre-kickers instead of buyers.
A governed quote-to-cash loop. An AI engine qualifies each lead against a written five-gate policy, then quotes, re-routes, or escalates — atomically holding a seat and emailing a payment link only on a clean match. A customer is never told they're booked until the money clears, and the never-oversold guarantee is enforced by a real database, not a spreadsheet.
Competitors' moves were read late, if at all. A metric would drop and nobody could say whether it was a competitive bleed or noise — so responses came weeks after the damage, when they came at all.
A weekly automated loop that pulls competitors' Meta ads, reads them like a strategist, and diagnoses why a metric moved — then proposes a same-week counter-move. The industry is incidental; the loop travels to any category where external signals move your numbers.
Content demand outgrew the team and the agency retainer. Weekly promos across four channels meant briefing an agency, waiting days, three rounds of "that's not our voice," then scheduling — hours of coordination a customer never sees, and constant brand drift.
A brief goes in; a ready-to-post, on-brand promo comes out — researched against what's trending, then screened by a two-layer governor: hard deterministic rules it can't skip, plus an independent voice grader that's a different agent from the writer. Nothing publishes without one-click human approval.
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